What’s Really In Your iPhone?
September 22, 2008 by Ryan Ray
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If you examine the picture you can see how much really is put into the iPhone. Each chip and circuit board layed out with great care. It looks really simple to build in the picture, but it makes me wonder how the iPhone works so well with just these simple chips.
Well did you know that Apple is now in the business of making ARM processors for the iPhone and soon all of their other handheld devices? It’s true, we all know Apple likes to have control of everything that they do and this allows them to completely customize their iPhone processors to exactly what they need it for. If you are unaware Apple purchased a company called PA Semi for a cool 30 millions dollars. PA Semi used to make chips for the military. The military loves their chips so much because they are very low power consumers. It makes it perfect for the iPhone. Some have said it’s going to open up new possibilities with the touch screen, and even more exciting video abilities. For instance if a graphics engine was built into a chip it would easily give the iPhone more video power. It makes sense for this move as it allows Apple to keep tighter wraps on future products that they will be building chips for besides having the option like I said to improve their products.
On the other hand some investors are afraid that if Apple is making it’s own chips it could delay products more so than if they had external companies building their chips for them. It’s easy to just go to a new chip company if one misses deadlines but what about when you are doing it yourself? You’ve got to push yourself harder now to make deadlines. Hopefully Apple never experiences this with their chips, but it’s possible.
So you know the drill, I want to know what you think. Is it crazy the attention to detail Apple gives their products or is it a good thing? To most this would seem as a very non important, but this could have bigger implications for Apple. What if they like making their own chips so much they switch back from Intel and make their own processors. Would that be a nightmare? You let me know!
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